About Us Bobi’s Bowl

Fresh food for dogs, raising the standard in Thailand.

We replace guesswork with human-grade meals so Thai dog parents see happier mealtimes, cleaner bowls, and healthier pups.

Bobi’s Bowl fresh meals and ingredients
0
day transition plan
0
+ ingredients tested
0
chef-crafted recipes
0
kept cold, end-to-end
Bobi, the long-lived dog who inspired our standards

Meet Bobi, our reason to raise the standard

Bobi was 31 years old. His story reminded the world that fresh, minimally-processed nutrition and daily care can change what’s possible for our dogs.

Kibble may be easy, but it’s not how you’d eat and home-made DIY dog food takes time and risks missing nutrients. That’s why we created a convenient, vet-formulated fresh option: Bobi's Bowl.

Chef-cooked, human-grade meals, professionally balanced, portioned to your dog and delivered cold on your schedule.

Built for longevity

Nutrition can’t fix everything, but it’s the pillar you control every day. We focus on small, compounding wins: calm skin, great digestion, healthy weight, steady energy, dental hygiene and an enriching routine.

🥣 Minimally processed 🧪 Professionally balanced ⚖️ Portion-controlled ❄️ Cold-chain preserved
Prevention focus Daily → Lifelong
Kibble Kibble
Bobi’s Bowl meal Bobi’s Bowl

Drag or use ← → to compare.

How we’re different

Human-grade kitchen ✅

Cooked like real food, not pellets.

  • Small-batch, gently cooked
  • Short, pronounceable labels

Balanced by design ⚖️

Professionally formulated for outcomes.

  • Exceeds AAFCO
  • Targeted omegas for skin & joints

Personalised portions 🧠

Age, weight and goals set your daily grams.

  • Steady energy, tidy stools
  • Variety & easy rotation across proteins

Kept cold end-to-end ❄️

Quality protected, flavour preserved.

  • Flash-frozen fresh
  • Cold-chain delivery

Ready to start fresh?

Tell us about your dog and we’ll build a personalised plan. Most families see happier mealtimes and cleaner bowls in ~2 weeks.

Why real dog food?

Our dogs are living less than half as long as they could

Most modern dogs eat the equivalent of junk food every single day.

If doctors tell humans to eat fresh, minimally processed food for better health, it makes sense that our dogs should not live on dry pellets either. Nutrition is not the only factor, but it is something you can upgrade every time you scoop a bowl.

Typical lifespan
11 years
Many dogs today never reach their full potential because of preventable disease.
Potential lifespan
Up to 20+ years
Slowing down aging is complex but giving better food every day is a powerful start.

The oldest known dog lived to 29. There is no magic formula, but real food supports a stronger body for longer.

🐶
Bobi from Thonglor
4 years old · mixed breed · Bangkok
Change in 14 days
Bobi's Bowl
fresh pack
Gently cooked Beef & Greens
Human grade ingredients, cooked low and slow, frozen fresh in Bangkok.
🥕 Real veg, no brown balls
🍗 Single source proteins
📦 Pre portioned trial packs
Made for Bangkok dog parents who want more than kibble. ⭐⭐⭐⭐⭐ Loved by busy city pet parents

Chronic disease is stealing years from our dogs

Most dogs will face preventable chronic issues that quietly drain their quality of life. Weight gain, itchy skin, poor digestion and dental disease are often linked to what is in the bowl day after day.

0%
of dogs over 3 have dental disease
Dry, starchy food can stick to teeth and feed the bacteria that create tartar and bad breath.
0%
are overweight or obese
Extra kilos are hard on joints, heart and energy. Processed diets make it easy to overeat.
0
will face serious disease like cancer
Food is not the only cause, but it is one of the few daily choices we completely control.
These problems are not random. They are influenced by what goes in the bowl every day.
0% of dogs live on
ultra processed diets

The ultra processed foods we avoid for ourselves are often what our dogs eat twice a day. Convenient for humans, not ideal for bodies that are built for real food.

Think of kibble as fast food that never ends. Same dry pellets, every meal, all year.

💀

Meat by products and mystery meals

Many dry foods use rendered meat meals and by products instead of clear muscle meat. Labels can sound premium while hiding ingredients you would never cook at home.

🔥

Extreme heat, fragile nutrients

Kibble is cooked at very high temperatures. Natural vitamins and delicate fats are damaged, then synthetic powders are sprayed back on to hit minimum standards.

🥵

Dry, processed, every single day

Crunchy does not mean fresh. A lifetime on low moisture, ultra processed food can contribute to tummy troubles, weight gain and a dull coat.

Common myths

Why premium still often means processed

Fancy bags and vet words do not automatically equal real, nourishing food. Years of marketing have turned myths into beliefs for dog parents.

Myth
“Complete and balanced means my dog has everything they need to thrive”
✅ Fact
Complete and balanced only means the food meets minimum nutrient standards on paper. Brands can still use low quality proteins, lots of carbs and synthetic supplements to reach those numbers.
Myth
“Kibble cleans teeth”
✅ Fact
Crunching pellets is not the same as brushing. Starchy crumbs can actually stick to teeth, feeding mouth bacteria. Real dental care needs brushing or chews, not just dry biscuits.
Myth
“The bag shows fresh meat and veggies so it must be fresh”
✅ Fact
Packaging can show steak and carrots while the reality inside is meat meal and refined grains. Ingredients may have been cooked at up to 200°C and stored for months before reaching your kitchen.
Myth
“Fresh food is a treat, not an everyday meal”
✅ Fact
When recipes are complete and balanced, gently cooked food can be your dog’s main diet. Bobi's Bowl is designed as an everyday plan, not just a Sunday treat.