Ingredients

Real, fresh ingredients

The ingredients we choose and the health wins they deliver

We obsess over every ingredient for one reason: outcomes you can see. We focus on bioavailability, gentle digestion and an evidence-led balance of macros and micros—so dogs feel better, look brighter and live bouncier.

Assorted fresh ingredients
Beef

Beef

Lean muscleIron statusSteady energySkin & coat
Complete proteinHeme ironZincB-vitamins
Find it in: Lean Beef & Pumpkin Bowl
HUMAN-GRADE. ALWAYS.Grass-fedHormone-free
Why we include it

Beef is a performance protein. Heme iron supports oxygen delivery for stamina; zinc and B-vitamins back immunity and skin. With heart and liver, you get nature’s multivitamin—dense, bioavailable and seriously satisfying.

Beef Mince

Primary protein for satiety and muscle repair.

Beef Heart

CoQ10 + B-vitamins to power cells.

Beef Liver

Vitamin A & choline for vision and immune vigor.

Chicken

Free-Range Chicken

Lean proteinJoint comfortSkin & coat
Essential amino acidsNatural glucosamineLow fat
Find it in: High-Protein Chicken & Carrot Bowl
HUMAN-GRADE. ALWAYS.Free-rangeAntibiotic-free
Why we include it

Clean, light and digestible—ideal for everyday feeding. Chicken supplies the full amino acid spectrum to keep muscles defined while cartilage provides natural glucosamine to keep movement comfortable.

Egg

Egg

Complete proteinSkin & coatSatiety
CholineBiotinLutein
Find it in: High-Protein Chicken & Carrot Bowl
Why we include it

Eggs elevate the protein quality of the bowl and bring choline for brain and nerve function. Biotin supports a resilient skin barrier for that glossy, healthy coat.

Pork

Pork

Highly palatableEnergy metabolismB-vitamins
ThiamineNiacinSelenium
Find it in: Pork & Pumpkin Digestive Delight
HUMAN-GRADE. ALWAYS.Heritage breeds
Why we include it

Dogs love the aroma, you’ll love the results. Pork is rich in thiamine and niacin that help convert food to steady energy, while selenium supports everyday immune defense.

Pork Heart

CoQ10 + B’s to fuel endurance.

Pork Liver

Vitamin A & copper for robust immunity.

Green Cabbage

Gentle fibre partner for calm digestion.

Pangasius

Pangasius

Lean proteinSkin & coatEasy on tummies
Light omega-3Low fat
Find it in: Omega-Boost Fish Feast
Why we include it

A delicate, low-fat fish that’s gentle to digest and broadens protein variety. We pair it with omega-rich ingredients to support skin comfort and shiny coats.

Salmon

Salmon

High omega-3Joint comfortSkin barrier
EPA & DHAVitamin DSelenium
Find it in: Salmon & Greens Bowl
Why we include it

Rich marine omegas to calm itchy skin, add coat gloss and keep movement comfortable. A favorite for seniors and skin-sensitive pups.

Spinach

Spinach

Cell vitalityGentle mineralsImmune support
FolateVitamin KPhytonutrients
Find it in: Omega-Boost Fish Feast
Why we include it

Leafy greens bring a quiet power: folate for healthy cell turnover and vitamin K for balanced wellness—chopped fine for easy digestion.

Kale

Kale

Antioxidant balanceBone support
Vitamin KLuteinCarotenoids
Find it in: Lean Beef & Pumpkin Bowl
Why we include it

Cruciferous greens with protective antioxidants—finely minced to keep fiber gentle while delivering leafy-green goodness.

Pumpkin

Pumpkin

Digestive comfortLow-GI energyEye support
Soluble fibreBeta-carotene
Find it in: Chicken & Carrot • Beef & Pumpkin • Pork & Pumpkin • Fish Feast
Why we include it

Our go-to for tidy stools. Pumpkin’s soluble fibre soothes the gut, while beta-carotene supports skin and eye health.

Green Beans

Green Beans

Weight managementFibre fullness
Low calorieInsoluble fibre
Find it in: Lean Beef & Pumpkin Bowl
Why we include it

Bulky, low-cal veg that adds volume without energy load—great for satisfied pups working toward a healthy weight.

Sweet Potato

Sweet Potato

Steady energyGut regularity
Beta-caroteneSoluble fibreLow-GI
Find it in: Chicken & Carrot • Fish Feast
Why we include it

Slow-release carbs to keep energy even across the day, with fibre that supports smooth, consistent stools.

Carrot

Carrot

Vision supportNatural sweetnessDigestive fibre
Beta-carotene → Vitamin APrebiotic fibreLow-GI
Find it in: Chicken & Carrot • Fish Feast • Beef & Pumpkin • Pork & Pumpkin
Why we include it

Crunchy, colorful and purposeful. Carrots bring carotenoids for eye health and prebiotic fibres to feed friendly gut bacteria.

Broccoli

Broccoli

Immune defenseBone & joint
Vitamin CVitamin KPhyto-compounds
Find it in: Limited batches
Why we include it

A little goes a long way—broccoli adds supportive micronutrients and antioxidants; we steam-soften and chop to keep it gentle.

Peas

Peas

Gentle fibrePlant protein
FolateManganeseResistant starch
Find it in: High-Protein Chicken & Carrot Bowl
Why we include it

For texture, satiety and a little extra protein. Their resistant starch supports healthy stool consistency.

Cauliflower

Cauliflower

Light bulkDigestive support
Vitamin CFibreVery low calorie
Find it in: Chicken & Carrot • Pork & Pumpkin
Why we include it

The secret to generous-looking bowls without excess calories. Finely riced to be ultra-gentle on tummies.

Green cabbage

Green Cabbage

Gut comfortAntioxidants
Vitamin CFibrePhytonutrients
Find it in: Pork & Pumpkin Digestive Delight
Why we include it

Chopped fine and cooked gently to stay friendly on digestion. Adds fibre and brightness without heaviness.

White radish

White Radish

Natural enzymesLight crunch
MyrosinaseVitamin C
Find it in: Salmon & Greens Bowl
Why we include it

Mild, crisp and refreshing. Brings gentle enzymes and fibre to keep digestion moving smoothly.

Ginger

Ginger

Tummy comfortAroma & appetite
GingerolsTiny dose
Find it in: Lean Beef & Pumpkin Bowl
Why we include it

Used sparingly to settle sensitive tummies and entice picky eaters—without heat or spice.

Papaya

Papaya

Digestive easeHydrating bite
Papain enzymeVitamin CSoft fibre
Find it in: Pork & Pumpkin Digestive Delight
Why we include it

Soft, enzyme-rich fruit that teams up with fibre to keep stools consistent and mealtimes enjoyable.

Blueberries

Blueberries

Cognitive supportImmune balance
PolyphenolsLow-GIVitamin C
Find it in: Limited batches
Why we include it

Small berries with big benefits—antioxidant polyphenols that support brain and immune health without spiking energy.

Quinoa

Quinoa

Amino acid varietySteady energy
Complete plant proteinLow-GIMinerals
Find it in: Limited batches
Why we include it

A gentle alternative carb that brings all essential amino acids—useful for variety and ideal for sensitive dogs.

Chia Seeds

Chia Seeds

Omega-3 ALAGel-forming fibre
ALASoluble fibreMicrominerals
Find it in: Limited batches
Why we include it

Tiny seeds, tidy stools. Adds plant omegas and a gel-forming fibre that supports stool quality and satiety.

Olive oil

Olive Oil

Skin barrierSmart fats
Oleic acidPolyphenolsMonounsaturated
Find it in: Selected bowls
Why we include it

Finishes bowls with heart-smart fats and protective polyphenols—supporting a resilient skin barrier and balanced fat profile.

Coconut oil

Coconut Oil

Quick energyCoat shine
MCTsComplementary fat
Find it in: Pork & Pumpkin Digestive Delight
Why we include it

MCTs provide readily usable energy and round out the fat profile alongside marine omegas for a glossy, healthy coat.

Celtic sea salt

Celtic Sea Salt

Electrolyte balancePalatability
SodiumTrace mineralsPinch only
Find it in: All bowls (tiny pinch)
Why we include it

A tiny, measured pinch to support electrolyte balance and taste—kept safely within complete-diet guidelines.

Kelp

Kelp

Thyroid balanceTrace minerals
IodineAntioxidantsMicronutrients
Find it in: All bowls
Why we include it

Kelp brings natural iodine and sea-sourced minerals to support thyroid function, metabolism and overall vitality—added in safe, tiny amounts.

Spirulina

Spirulina

Immune supportNatural detox
Complete plant proteinChlorophyllPhycocyanin
Find it in: Lean Beef & Pumpkin Bowl
Why we include it

A microalgae superfood with concentrated antioxidants and phytonutrients—spirulina boosts immunity and helps the body detox naturally.

Shiitake

Shiitake

Immune balanceGut health
Beta-glucansPolysaccharidesMicronutrients
Find it in: High-Protein Chicken & Carrot Bowl
Why we include it

Medicinal mushrooms like shiitake provide unique beta-glucans that support immune strength and balanced gut microbiota.

Turmeric

Turmeric

Anti-inflammatoryJoint comfort
CurcuminAntioxidantsTiny dose
Find it in: Pork & Pumpkin Digestive Delight
Why we include it

Known for curcumin, turmeric helps ease inflammation and supports joint comfort—used in carefully measured micro-doses.

Food promise

Human-grade

Cooked in small batches to people-food standards for safety & digestibility.

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Quality ingredients

Pasture-raised meats & market-fresh veg selected for real, bioavailable nutrition.

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No preservatives

Zero artificial colours, flavours or binders. Nothing to hide.

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Lab tested

Every batch verified for safety and complete nutrition.

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Fresh delivery

Cooked, quickly chilled and delivered on your schedule.

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Taste-tested by humans

We try every recipe first—so you know it’s actually delicious.

Ready to feed fresh the right way?

Personalise a plan in minutes. Most families see happier mealtimes and cleaner bowls in ~2 weeks.

👩‍⚕️ Vet-guided  •  ✅ Human-grade  •  📈 Formulated to exceed AAFCO adult nutrition minimums
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