Ingredients
Real, fresh ingredients
The ingredients we choose and the health wins they deliver
We obsess over every ingredient for one reason: outcomes you can see. We focus on bioavailability, gentle digestion and an evidence-led balance of macros and micros—so dogs feel better, look brighter and live bouncier.


Beef
Beef is a performance protein. Heme iron supports oxygen delivery for stamina; zinc and B-vitamins back immunity and skin. With heart and liver, you get nature’s multivitamin—dense, bioavailable and seriously satisfying.
Beef Mince
Primary protein for satiety and muscle repair.
Beef Heart
CoQ10 + B-vitamins to power cells.
Beef Liver
Vitamin A & choline for vision and immune vigor.

Free-Range Chicken
Clean, light and digestible—ideal for everyday feeding. Chicken supplies the full amino acid spectrum to keep muscles defined while cartilage provides natural glucosamine to keep movement comfortable.

Egg
Eggs elevate the protein quality of the bowl and bring choline for brain and nerve function. Biotin supports a resilient skin barrier for that glossy, healthy coat.

Pork
Dogs love the aroma, you’ll love the results. Pork is rich in thiamine and niacin that help convert food to steady energy, while selenium supports everyday immune defense.
Pork Heart
CoQ10 + B’s to fuel endurance.
Pork Liver
Vitamin A & copper for robust immunity.
Green Cabbage
Gentle fibre partner for calm digestion.

Pangasius
A delicate, low-fat fish that’s gentle to digest and broadens protein variety. We pair it with omega-rich ingredients to support skin comfort and shiny coats.

Salmon
Rich marine omegas to calm itchy skin, add coat gloss and keep movement comfortable. A favorite for seniors and skin-sensitive pups.

Spinach
Leafy greens bring a quiet power: folate for healthy cell turnover and vitamin K for balanced wellness—chopped fine for easy digestion.

Kale
Cruciferous greens with protective antioxidants—finely minced to keep fiber gentle while delivering leafy-green goodness.

Pumpkin
Our go-to for tidy stools. Pumpkin’s soluble fibre soothes the gut, while beta-carotene supports skin and eye health.

Green Beans
Bulky, low-cal veg that adds volume without energy load—great for satisfied pups working toward a healthy weight.

Sweet Potato
Slow-release carbs to keep energy even across the day, with fibre that supports smooth, consistent stools.

Carrot
Crunchy, colorful and purposeful. Carrots bring carotenoids for eye health and prebiotic fibres to feed friendly gut bacteria.

Broccoli
A little goes a long way—broccoli adds supportive micronutrients and antioxidants; we steam-soften and chop to keep it gentle.

Peas
For texture, satiety and a little extra protein. Their resistant starch supports healthy stool consistency.

Cauliflower
The secret to generous-looking bowls without excess calories. Finely riced to be ultra-gentle on tummies.

Green Cabbage
Chopped fine and cooked gently to stay friendly on digestion. Adds fibre and brightness without heaviness.

White Radish
Mild, crisp and refreshing. Brings gentle enzymes and fibre to keep digestion moving smoothly.

Ginger
Used sparingly to settle sensitive tummies and entice picky eaters—without heat or spice.

Papaya
Soft, enzyme-rich fruit that teams up with fibre to keep stools consistent and mealtimes enjoyable.

Blueberries
Small berries with big benefits—antioxidant polyphenols that support brain and immune health without spiking energy.

Quinoa
A gentle alternative carb that brings all essential amino acids—useful for variety and ideal for sensitive dogs.

Chia Seeds
Tiny seeds, tidy stools. Adds plant omegas and a gel-forming fibre that supports stool quality and satiety.

Olive Oil
Finishes bowls with heart-smart fats and protective polyphenols—supporting a resilient skin barrier and balanced fat profile.

Coconut Oil
MCTs provide readily usable energy and round out the fat profile alongside marine omegas for a glossy, healthy coat.

Celtic Sea Salt
A tiny, measured pinch to support electrolyte balance and taste—kept safely within complete-diet guidelines.

Kelp
Kelp brings natural iodine and sea-sourced minerals to support thyroid function, metabolism and overall vitality—added in safe, tiny amounts.

Spirulina
A microalgae superfood with concentrated antioxidants and phytonutrients—spirulina boosts immunity and helps the body detox naturally.

Shiitake
Medicinal mushrooms like shiitake provide unique beta-glucans that support immune strength and balanced gut microbiota.

Turmeric
Known for curcumin, turmeric helps ease inflammation and supports joint comfort—used in carefully measured micro-doses.
Food promise
Human-grade
Cooked in small batches to people-food standards for safety & digestibility.
Quality ingredients
Pasture-raised meats & market-fresh veg selected for real, bioavailable nutrition.
No preservatives
Zero artificial colours, flavours or binders. Nothing to hide.
Lab tested
Every batch verified for safety and complete nutrition.
Fresh delivery
Cooked, quickly chilled and delivered on your schedule.
Taste-tested by humans
We try every recipe first—so you know it’s actually delicious.
Ready to feed fresh the right way?
Personalise a plan in minutes. Most families see happier mealtimes and cleaner bowls in ~2 weeks.